Contrarian Blog
Why Your 10x ROAS is a Lie (And What to Measure Instead)
ROAS is a vanity metric that ignores your cost of goods, shipping, and overhead. You can have a 10x ROAS…
Stop Blogging, Start Optimising: Why Feed Health is the New SEO King
For eCommerce brands, a blog post about "Top 10 Summer Trends" rarely moves the needle. If you want to dominate…
The “Auto-Apply” Trap: Why Google’s AI Isn’t Always Your Friend
Google is a business, and their primary goal is to increase their own revenue. "Auto-Apply" features often lean toward broader…
Data Drowning: Why Your 20-Page Monthly Report is Meaningless
The "Friday Afternoon PDF" is a staple of the agency world. It’s a 20-page document filled with colorful bar charts,…