Feed Optimisation for eCommerce

eCommerce Marketing That Drives Revenue.

The end objective of an eCom business is not to simply generate revenue, its to generate revenue at a decent return and yield a great NET PROFIT.

At Contrarian Path, we don’t just run campaigns — we build revenue engines. Our eCommerce marketing strategies combine Google Ads Performance Max, precision feed optimisation, paid social, and SEO to drive measurable, scalable growth for online stores.

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eCommerce Feed Optimisation That Outperforms the Norm

Drive More Impression Share, Cheaper Clicks, Greater CTR and More Revenue from Your Business with Feed Optimisation

What We Optimise

  • Google Merchant Center Feeds

    We refine your product titles, descriptions, GTINs, and attributes to maximise your visibility in Google Shopping Ads and free listings — putting your products in front of shoppers exactly when they’re ready to buy.

  • Microsoft Ads Feeds

    We extend your reach beyond Google by tailoring your product feeds for Microsoft Ads and Bing Shopping campaigns, tapping into a high-value, often lower-competition audience.

  • Meta Catalogue Feeds

    We optimise your product catalogue for Meta platforms (Facebook & Instagram), ensuring your dynamic product ads reach the right people with the right products — whether they’re discovering your brand or ready to convert.

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Why Feed Optimisation Matters

  • Better Visibility

    Show up for more relevant searches with optimised titles, keywords, and categorisation.

  • Higher Click-Through Rates

    Compelling product data drives shoppers to choose you over competitors.

  • Lower Wasted Spend

    Precision targeting means you pay for clicks that are more likely to convert.

  • More Conversions

    Accurate, appealing product listings lead to stronger purchase intent.

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Our Technology Advantage

We partner with the industry’s leading feed optimisation technology providers, giving our clients access to cutting-edge tools for:

  • Automated Feed Health Checks

    Ensuring every product meets platform requirements
    and best practices.

  • Dynamic Attribute Enrichment

    Filling in missing data points that improve search ranking
    and ad performance.

  • Real-Time Feed Updates

    Keeping product info accurate and competitive across Google, Microsoft, Meta, and other channels.

  • Advanced A/B Testing

    Experimenting with product titles, images, and attributes to find the highest-converting combinations.

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