Feed Optimisation for eCommerce

eCommerce Marketing That Drives Revenue.

The end objective of an eCom business is not to simply generate revenue, its to generate revenue at a decent return and yield a great NET PROFIT.

At Contrarian Path, we don’t just run campaigns — we build revenue engines. Our eCommerce marketing strategies combine Google Ads Performance Max, precision feed optimisation, paid social, and SEO to drive measurable, scalable growth for online stores.

Feed Optimisation for eCommerce

Book a FREE Discovery Call

Lean team with Lean Client Numbers.
We Are Here to Give You a Service
GET YOUR FREE GROWTH STRATEGY
eCommerce Feed Optimisation That Outperforms the Norm

Drive More Impression Share, Cheaper Clicks, Greater CTR and More Revenue from Your Business with Feed Optimisation

What We Optimise

  • Google Merchant Center Feeds

    We refine your product titles, descriptions, GTINs, and attributes to maximise your visibility in Google Shopping Ads and free listings — putting your products in front of shoppers exactly when they’re ready to buy.

  • Microsoft Ads Feeds

    We extend your reach beyond Google by tailoring your product feeds for Microsoft Ads and Bing Shopping campaigns, tapping into a high-value, often lower-competition audience.

  • Meta Catalogue Feeds

    We optimise your product catalogue for Meta platforms (Facebook & Instagram), ensuring your dynamic product ads reach the right people with the right products — whether they’re discovering your brand or ready to convert.

Ready to get started?

Why Feed Optimisation Matters

  • Better Visibility

    Show up for more relevant searches with optimised titles, keywords, and categorisation.

  • Higher Click-Through Rates

    Compelling product data drives shoppers to choose you over competitors.

  • Lower Wasted Spend

    Precision targeting means you pay for clicks that are more likely to convert.

  • More Conversions

    Accurate, appealing product listings lead to stronger purchase intent.

Book a FREE Strategy Call

Our Technology Advantage

We partner with the industry’s leading feed optimisation technology providers, giving our clients access to cutting-edge tools for:

  • Automated Feed Health Checks

    Ensuring every product meets platform requirements
    and best practices.

  • Dynamic Attribute Enrichment

    Filling in missing data points that improve search ranking
    and ad performance.

  • Real-Time Feed Updates

    Keeping product info accurate and competitive across Google, Microsoft, Meta, and other channels.

  • Advanced A/B Testing

    Experimenting with product titles, images, and attributes to find the highest-converting combinations.

Contact Us