Programmatic Media Buying for Video on Demand (VBOD)

Video is now one of the most powerful tools for capturing attention and driving action — and Video on Demand platforms give advertisers premium, engaged audiences. But the real magic happens when VBOD inventory is bought programmatically.

Programmatic media buying for VBOD uses AI and real-time bidding to purchase ad space across streaming services, catch-up TV, and on-demand video platforms. It ensures your video ads reach the right viewers, at the right moment, on the right screen — whether they’re watching via smart TV, mobile app, or desktop.
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Automated, Data-Driven Ad Buying Reaching Audience Across Multiple Digital Channels

Why VBOD Programmatic Works So Well

  • Highly Engaged Viewers

    On-demand audiences choose what to watch, meaning they’re more focused and less likely to skip.

  • Precision Targeting

    Serve ads based on demographics, interests, viewing behaviour, and even specific content categories.

  • Premium Inventory

    Access ad slots on trusted, brand-safe streaming networks and publishers.

  • Cross-Device Reach

    Connect with audiences across TVs, tablets, and mobile without siloed campaigns.

  • Cost Efficiency

    Buy impressions in real time, only when the audience matches your exact targeting criteria.

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Types of VBOD Programmatic Advertising Video on Demand (VOD) 

What it is

Why it works

Best for

1

Pre-Roll Ads

Before, during, or after YouTube videos and on Google Video Partners.

Viewers can skip after 5 seconds.

Brand awareness, reach, and driving consideration.

2

Mid-Roll Ads

Ads that appear during the content, similar to a TV commercial break.

Viewers are already invested in the content, making mid-roll one of the most engaging and high-retention formats.

Messaging that requires a slightly longer attention span.

3

Post-Roll Ads

Ads that appear after the content has finished.

Can capture viewers at the end of a positive brand experience.

Calls-to-action, app downloads, and retargeting messages.

4

Interactive Video Ads

Video ads that allow viewers to click, tap, or engage directly within the ad.

Encourages active participation and can lead to higher conversions.

E-commerce, lead generation, and promotional campaigns.

5

Bumper Ads

Ultra-short (6 seconds or less) unskippable ads designed to deliver a quick message.

Perfect for high-frequency brand recall and mobile consumption.

Reinforcing larger campaigns with snackable, memorable messages.

6

Connected TV (CTV) VBOD Ads

Full-screen, high-definition ads delivered to smart TVs and streaming devices.

Premium, lean-back environment where viewers are highly engaged and brand-safe.

High-impact storytelling and reaching cord-cutting households.

1

Pre-Roll Ads

What it is

Before, during, or after YouTube videos and on Google Video Partners.

Why it works

Viewers can skip after 5 seconds.

Best for

Brand awareness, reach, and driving consideration.

2

Mid-Roll Ads

What it is

Ads that appear during the content, similar to a TV commercial break.

Why it works

Viewers are already invested in the content, making mid-roll one of the most engaging and high-retention formats.

Best for

Messaging that requires a slightly longer attention span.

3

Post-Roll Ads

What it is

Ads that appear after the content has finished.

Why it works

Can capture viewers at the end of a positive brand experience.

Best for

Calls-to-action, app downloads, and retargeting messages.

4

Interactive Video Ads

What it is

Video ads that allow viewers to click, tap, or engage directly within the ad.

Why it works

Encourages active participation and can lead to higher conversions.

Best for

E-commerce, lead generation, and promotional campaigns.

5

Bumper Ads

What it is

Ultra-short (6 seconds or less) unskippable ads designed to deliver a quick message.

Why it works

Perfect for high-frequency brand recall and mobile consumption.

Best for

Reinforcing larger campaigns with snackable, memorable messages.

6

Connected TV (CTV) VBOD Ads

What it is

Full-screen, high-definition ads delivered to smart TVs and streaming devices.

Why it works

Premium, lean-back environment where viewers are highly engaged and brand-safe.

Best for

High-impact storytelling and reaching cord-cutting households.

Our programmatic campaigns aren’t just about buying impressions — they’re about buying results. We integrate Quantcast’s AI with our own performance marketing expertise to ensure every ad dollar is accountable, measurable, and optimised for maximum impact.

Your audience is out there. We make sure you reach them first — and convert them.
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